Promlk

Branding | Packaging

Brand Naming – Tertiary Launch

Curation of a new brand name when all the ideas seem to be taken is a great challenge – using language and letter sounds to craft a new brand name that captures it’s ambition and promise can be a really creative process. PROMLK needed to emphasise the growing importance in consumers minds for protein enhanced functional dairy.

Evolving to stay Ahead

Initially launched as a Tertiary brand for flavoured milk that happens to help you feel fuller for longer, the brief then switched focus to have more authority and benefit led messaging, so the design needed to sharpen up, become more tech and gym bunny language whilst retaining brand recognition. The refinement contributed to strong brand penetration and growing market share.

Trade communication to support new look

“Whether it’s generating new brands to evolving and updating some golden oldies, I can always trust Mango to look wider than the brief in order to deliver designs that stand out against the competitive set so that the packaging is not only appealing but leads to commercially successful brands.”

Abigail Kelly
Head of Marketing & Insight
Credition Dairy Ltd

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