Packaging
NIVEA Gifting 2025
For more than a century, NIVEA has been a trusted household name, helping people care for their skin with high-quality products that combine expertise, innovation and everyday comfort.
Recognised around the world, the brand is synonymous with gentle, effective skincare for the whole family.
At Mango Creative, we design and develop NIVEA gift sets that stand out in a competitive retail environment, capturing seasonal excitement while staying true to the brand’s iconic identity.
The Challenge
A global range of packaging designs that can not only stand out on shelf at Christmas, but also flex to other seasonal holidays and all year round. Each country has their own consumer mindset and creating a pack that celebrates the glamour of Christmas in the UK to the gift wrapped, big bow tops of Germany, to the more minimalist, gift ready sets of Sweden, it needs to truly be a pack for everyone, in every country.
NIVEA's brand equity, quality and xxx makes it a perfect choice for a gift pack, however, within a growing and more diverse gifting market, NIVEA needs to stand out on shelf aginst the competition whilst still being true to the brand.
The Ranges
We created a flexible approach to the packaging, so every language is catered for, with a large array of colour options
From the golden orbital sparkles to the beautiful and elegant bokeh background design, these sets are making a real impact on shelf — and, of course, the distinctive gift set architecture makes them instantly recognisable as NIVEA.
Radiant gift sets designed for global audiences. NIVEA's 2024 women's gift collections are thoughtfully tailored to appeal to various recipients, while showcasing a unified design that adapts seamlessly to international markets. Sharing the gift of care with NIVEA.